Construction machinery should abandon the price war, joined hands to build China’s image

United States President  visit to China shortly after the end a 30-second theme of co-operation in China in the world of commercial advertising & high-profile appearances the U.S. Cable News Network (CNN), and quickly spread on the Internet. With China’s participation in the world economy is becoming more, Made in China label has become an integral part of the world economy.

In the construction machinery field, China is without any doubt, plays a role in manufacturing power. With loader, for example, each year 160,000 Chinese enterprises loader exit door of the world there are 2 / 3 of the loaders are manufactured by Chinese companies.

Close to the Chinese construction machinery manufacturer label products are a big all over the world to lose ground. However, the impression of Chinese-made engineering machinery, it seems, and not so brilliant. This is one of the important reasons is that Chinese companies on overseas markets, the price war between the flames reaching the sky.

A price war is a way of companies vying for market share. In the interview, there are many enterprises who have said that in the overseas markets, there are a number of Chinese companies by means of a price war and disrupt the market. It is very unfortunate that, due to technical proximity to provoke a price war of the Chinese enterprises, which faces competition from almost all Chinese enterprises, which creates a vicious circle.

Overseas distributors and users of the Chinese engineering machinery products, sales methods seems to have formed the set. I once participated in a well-known enterprises in international agents annual meeting during the meeting and witnessed a number of agents are very blunt, and business manager of the overseas market bargaining, but the reason given is that the industry of Chinese enterprises to one another their policies more favorable. In some event, some speculators are more to stir up trouble between enterprises in China, from which to profit.

A price war, whether it is a party to take the initiative to provoke a price war, or meet the challenge of the party chose the way of price cuts on a certain aspect of their products reflects the business-to-no confidence. The industry unless it is a dominant trend, otherwise, as long as the two competing companies, once to participate in price wars in the past, the results will undoubtedly be a lose-lose. Broader terms, this will cast a layer of the image of Chinese-made cheap and poor quality of the shadow.

Leading to the road construction machinery manufacturing power is still hard and distant, the whole of China construction machinery industry, to master the core technology is still very limited, the industry still do not have enough with Caterpillar, Komatsu and other world giants to compete for large enterprises. A price war that disrupted the market order of the non-normal means of leading enterprises in the industry, the strict self-discipline, driven by the domestic market has gradually become a company to abandon the competition. Must be to prevent such forms of competition in overseas markets, the prevalence of the spread can be effectively shape the image of China Construction Machinery Industry in order to make “Made in China become the flagship companies.

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